Drinks United is driving transformational change in the UK drinks industry by creating a culture where everyone feels safe, included, and supported. Through our initiatives, we address critical challenges such as workplace safety, lack of representation, and the need for accessible DEI resources. We’re calling on industry leaders, sponsors, and donors to join us in shaping a more equitable and sustainable future for the sector.
How Drinks United is Leading Diversity and Inclusion in the Drinks Industry
Drinks United is a cross-industry collaboration founded by The WSTA, The WSET, and The Drinks Trust. We focus on four core objectives:
Safe: Establishing a culture of safety and harassment prevention.
Supported: Providing accessible DEI resources for businesses of all sizes.
Inclusive: Increasing representation and fostering inclusivity at all levels.
United: Driving coordinated, industry-led change through leadership engagement.
Our initiatives include developing a Resource Hub, launching safeguarding materials, and engaging leaders to champion DEI. Learn more about our strategy and objectives in our About Us section.
Why Sponsors and Donors are Key to a Diverse Drinks Industry
The UK drinks industry faces significant challenges, from high staff turnover to a lack of diversity in leadership roles. Investing in DEI initiatives is essential not only for addressing these issues but also for driving innovation, enhancing consumer trust, and improving overall business performance.
By partnering with Drinks United, sponsors and donors can help us:
Develop more comprehensive resources and training.
Expand industry-wide programs to foster inclusivity.
Strengthen leadership accountability and cultural transformation.
Get Involved: Support DEI Transformation in the Drinks Sector
We need your support to make a lasting impact. Download our Information Packet below to explore how Drinks United is leading the charge and discover ways to connect us with potential sponsors or donors in your network.
Together, we can build a drinks industry that sets the gold standard for diversity and inclusion.
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